SeaStatus
SeaStatus iOS
The Challenge
The challenge that most sea-goers face isn’t the amount of in-depth wind, water and temperature information on the web but more so a lack of there being single destination that brings all of this information together in a comprehensive yet user-friendly way. Competitive analysis of other weather services quickly revealed a huge divide between the information needed by advanced users and the digestible bits of information that casual users sought.
The application also pulled aggregated data from a few different sources (IBM/Weather, National Oceanic and Atmospheric Administration) with varying types of meta information so it was important to fully understand the constraints of the data to avoid unexpected edges like empty fields and or long data strings which may break the design.
My Role
I worked along the CEO of SeaStatus to understand vision and tangible problems facing his users. After taking the adequate time to understand the core user, I pushed the experience (interaction, visual design and information architecture) to cater to the minimal yet tactile nature of the core user.
“…no matter what you’re doing on the water, you’re going to want to check the conditions before you head out. SeaStatus has you covered.”